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April 10, 2025

AI Ad Campaigns for a D2C Fitness Brand Across Google and Meta

Person browsing AI-powered Instagram ad campaign on phone at a workspace table with coffee

A rapidly growing D2C fitness equipment brand based in Europe approached us with one clear goal, scale sales profitably without burning ad spend. Their previous agency ran generic broad targeting campaigns with no learning loops or AI integrations.

They needed smarter, performance-led campaigns that adapt and optimize at scale. That’s where Elatre came in.

Task

Build and manage AI-powered ad campaigns that reduce cost per sale, increase qualified purchase traffic, and scale ad revenue efficiently. The challenge was to balance brand reach with bottom-funnel conversions, across both Google and Meta ad ecosystems.

  • Strategy

    AI-Powered Ad Scaling, Real-Time Testing, Funnel-Based Targeting

  • Client

    Confidential (Fitness E-commerce, Europe)

  • Services

    Google Ads, Meta Ads, AI Creative Generation, Conversion API, Retargeting

  • Results

    4.8x ROAS across all campaigns, Best-selling product generated €120,000.

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