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February 17, 2025

AI Email and CRM Automation for an Online Learning Platform

Person using laptop displaying AI email and CRM automation dashboard with charts and features

A growing edtech company offering online certifications across the US and UAE was struggling with low email open rates, poor engagement, and a bloated CRM system. Despite a strong ad funnel, leads weren’t converting post-signup.

Elatre restructured their email marketing from scratch using behavior-based AI flows and rebuilt their CRM journeys to reduce churn and increase enrollments.

Task

Automate high-converting email flows and build a smarter CRM structure that increases course enrollments and reactivates cold leads. The goal was to nurture new leads without overwhelming the team, while reviving over 14,000 inactive contacts.

  • Strategy

    AI-Powered Email Marketing, CRM Segmentation, Automation Scaling

  • Client

    Confidential (EdTech Platform, US & UAE Market)

  • Services

    Email Flow Design, CRM Restructuring, AI Subject Line Testing, Behavioral Triggers

  • Results

    223 percent increase in email open rate, Reactivated 18 percent of cold leads from inactive list

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